R. Wysong, DVM, V. Savant, PhD
For some 25 years Dr. Wysong has alerted the public to the dangers of exclusively feeding heat processed pet foods. Not only is nutrient value diminished by heat, but a spectrum of toxins are created. Additionally, the singular feeding of processed pet foods has led to the spurious “100% complete and balanced” claim that is both logically and scientifically flawed. Entrepreneurs have seized upon this information to create a spate of raw frozen (RF) pet foods to capture a market niche and to fill the demand from consumers wanting a raw alternative to standard heat processed canned, semi-moist and dried pet foods. This market trend, as with most others, may begin with some truth (raw food is the best food) but gets distorted, if not perverted, once economic opportunity enters the picture.
For some 25 years Dr. Wysong has alerted the public to the dangers of exclusively feeding heat processed pet foods. Not only is nutrient value diminished by heat, but a spectrum of toxins are created. Additionally, the singular feeding of processed pet foods has led to the spurious “100% complete and balanced” claim that is both logically and scientifically flawed. Entrepreneurs have seized upon this information to create a spate of raw frozen (RF) pet foods to capture a market niche and to fill the demand from consumers wanting a raw alternative to standard heat processed canned, semi-moist and dried pet foods. This market trend, as with most others, may begin with some truth (raw food is the best food) but gets distorted, if not perverted, once economic opportunity enters the picture.
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